Tuesday, May 01, 2007


Ever look closely at the "FedEx" logo? I never noticed it until a few days ago, when somebody inadvertantly pointed it out like it was no big deal. Now, it's the first thing I look for, like that one truck is going to be different from the rest. It's becoming compulsive, like when a friend points out a mistake in a movie, and from that point on, that's the only thing you notice in that scene. Thanks alot asshole!

Oh yea, in case you haven't gotten it yet, there's an arrow between the "E" and the "x". Pretty clever, eh?. According to Wikipedia (love that site!...well why don't you marry it? I would if I could, but I can't, so I won't)

FedEx is now organized into operating units, each of which has its own version
of the wordmark, designed by Lindon Leader of Landor Associates. In all versions, the Fed is purple. The Ex is in a different color for each division. The corporate wordmark uses a grey Ex. The original "FedEx" logo saw the Ex in orange; it is now
used as the FedEx Express wordmark. The award winning FedEx wordmark is notable for containing a white, almost subliminal, right-pointing arrow between the "E" and the "X".

Wiki never lies...

It also has a link to an interview with the creator of the logo Lindon Leader.

Cool stuff.

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